Events Under Canvas Ltd was launched in September 2013 and Rd Design have been working alongside them from the outset, developing their brand, website and marketing materials. In addition we have had great success with national search engine optimisation and pay per click advertising, their mission was to create magnificent outside event spaces under beautiful giant tipis. The tipis unique linking capabilities allow Events Under Canvas to cater for events of all sizes from small garden parties, festival spaces and grand weddings.
They have since expanded their product range to include stunning Sailcloth Tents, which are proving to be very popular, for a more elegant / traditional event style.
We like to start working with businesses as early as possible to ensure everything is done to a high standard from the outset. We designed the initial Events Under Canvas brand and website and have worked very hard over a number of years with their search engine marketing. This has proven very successful for the company who now rank very highly for all of their selected search terms. Shortly after launch we started SEM with an Adwords campaign strategy to drive traffic to the website after launch, whilst working in the background on local SEO.
We have achieved great success with Adwords over the years EUC have been in business, prompting them to increase their overall spend on this activity to acquire more leads. At the same time we achieved 1st position on Google for their selected keywords locally, we were asked to focus more on national exposure and have achieved with great results. See below chart of website traffic vs bounce rate over the last 4 years