Let us do the leg work for you.
Online advertising can be a very lucrative marketing channel, we can now make bespoke adverts that will be shown only to potential customers we
want to see it. Whether you are running Facebook Advertising or using Google Adwords, you should have set out a clear campaign strategy
to ensure you are monitoring results, maximising
your budget and achieving a steady return on advertising spend (ROAS). Find out what we can do for you.
Ideas, Goals & Objectives
What do you want to achieve online? In our first meeting we will discuss your online business goals and objectives so we know what level of
campaign will offer the most benefit to you. Are you looking to grow on social media? Or sell products on your website? Or both? After
a detailed discussion we will design a campaign and strategy tailor made to your business goals and bespoke to your requirements.
Once we have outlined your objectives and expectations, we can begin to design a campaign management plan. This will consist of exactly what
campaigns will be run, how they will be organised, who will manage them and the objectives of each. This will help maintain a structured
approach that is easily managed and understood both internally and externally.
Professional implementation is the next step, we will setup the campaigns as per the agreed strategy and ensure everything is in place, on
brand and ready to start generating leads for your business. It is important that everything all areas of the campaign are running concurrently
to ensure there are no gaps in display or service. For example, if you are running a campaign to get more customers subscribed to your
mailing list of offers, and a customer opts in...Great, you have had a conversion from your campaign, however if they are never sent an
email with offers you may have lost a potential customer. Implementation needs to consider and encompass more than just the setup of conversion
funnels, we can help you to be reactive and measure online successes.
We will continue to monitor campaigns after launch to see if we can make any ongoing improvements including developments in technology that
may be of benefit. In your project management plan you will have clearly defined key performance indicators, so you can review your campaigns
performance internally. We provide training for staff members if required. In addition you can learn to use our powerful reporting tools
built into our content management platform to produce your own reports on any aspect of your website traffic.