Brand Development

Conception and Ethos.

 

Brand Development

Your brand is more than just your logo, website or shop front. It should be professionally designed to support your company's business morals, goals and objectives. We design brands that build confidence in customers and project a professional appearance throughout all aspects of your organisation.

 

 

Brand Development in Colchester Essex - Magnifying Glass Image

Research & Understanding

We invest hours in understanding your company and sector. This is a very important part of branding any business, time should be dedicated to research and fully understand the marketplace before introducing concepts for branding. This will ensure that the brand is relevant to your target market and communicates well with your customers (likability). We understand there is no one glove fits all approach and have several years of experience in developing unique brands over many business sectors. Please take a look at some of our projects for examples of what we have created for other companies.

Brand Development in Colchester Essex - Plant Image

Conception & Ethos

Once the necessary research has been undertaken and we have developed an understanding of your business, we will work with you to collectively develop concepts that reflect your company's ethos and marketplace. Taking into consideration everything that has been learned throughout the research phase and with your direction, we will ensure your branding communicates the right message to your customers.

 

 

Brand Development in Colchester Essex - Laptop Image Logos

Design & Aesthetics

Professional graphic design is needed to bring concepts and ideas to life. We have very experienced designers and do not employ trainees, you will receive a high level of professional brand design, regardless of who picks up your project. Using the latest software from Adobe CC and hardware from Apple, we are positioned to produce outstanding brands. We have a very talented team of designers allowing Rd Design to create design concepts from multiple perspectives. Don't worry, you will only ever have to speak with your dedicated account manager.

 

 

 

Brand Development in Colchester Essex - Corporate Guidelines

Corporate Guidelines & Implementation

Once the design stage has been completed and you are happy with your branding we can produce corporate guidelines for your business. This is a complete guide on your brand and the way you are happy for it to be used. This document will ensure the consistency of your brand across all aspects of the marketing mix. It will also act as a tool to educate employees on the company's standards and attention to detail. We can help you with strategic brand implementation, particularly useful for companies who are re-branding and require a structured approach.